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Content Curation Tools for Commercial Real Estate
Content curation is finally coming to CRE. Besides some CRE specific sites, do it yourself curation tools are offering more options for customization so you can create your own content summaries. Here's a look at what's available. CREInsider.com Created as a personal prospecting tool, Peter Ciriello organizes CRE news content by area and property type. Articles are collected from primary sources to avoid duplication and spam. While there’s no search function, selecting a category and browsing the headlines is … [Read More...]
And Now for Something Really Useful – SquareFeet.io
You know how you’re searching online for listings? You find something you like, maybe print the page, send it to yourself and/or your client or jot down the info. Or you’ve got a client who’s searching online doing the same thing. Next thing you know you’ve got a stack of papers, files and emails to sort through. There’s got to be a better way… That’s what a group of tech developers who had experienced the process thought – and it’s why they developed SquareFeet.io, a bookmarking tool just for … [Read More...]
Nothing But Complaints
"Enjoyed the article but I think the underlining piece you're missing is that real estate is filled with stubborn old bastards who need to die to make room for technology and data to play a dynamic role in how real estate decisions of the future are made." That’s a comment posted on Bruce Kirsch’s excellent article on CRE and disruptive innovation. I’m sure it was said tongue in cheek…sort of. But I’ve heard this complaint before. CRE is behind the curve, technologically inept, etc… and it’s all … [Read More...]
Single Family Investors
My last post on this year’s Counselors of Real Estate convention is about the single family investment market. The panel made an interesting case for buying/renovating homes and renting them in order to provide a steady income stream for investors. They boldly predicted that single family homes would eventually become an institutional investment class on the line of self-storage. Most of the audience was skeptical and the panel conceded that the entry barrier and operational costs were high. But thanks to low home … [Read More...]
CRE Online Marketing: How Email Distribution Is Changing (Part 2)
In the previous post, I covered email’s journey from a novel communications tool to its current overwhelming mess, and how targeted email marketing can fix the currently broken mass email marketing techniques. When you think of CRE online distribution, email is the first thing that comes to mind. Hopefully, it’s targeted email you’re thinking of, where a segmented audience opted-in to receive your relevant content. While quite effective when used correctly, email is just one distribution channel. Are there … [Read More...]
CRE Online Marketing: How Email Distribution Is Changing (Part 1)
Thanks to Diana Sonis who is guest posting this week with a 2 part post on the right way to market. The co-founder of BuzzTarget, a targeted online distribution matching engine for commercial real estate, Diana knows a lot about what works for the industry. If you're not familiar with BuzzTarget, think of it as match.com for commercial real estate deals -helping tenants, brokers, owners, developers reach thousands of pre-qualified potential clients. Here's part 1 with part 2 to follow on Thursday. Email started … [Read More...]
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