Google announced on one of their blogs that they’re discontinuing GoogleBase and retiring the GoogleBase API (June 2011). They cited the success of unnamed real estate sites (like the ones they were rumored to want to buy??) and the expanded and “innovative” use of the Google Maps API as making GoogleBase redundant…not to mention low usage of their real estate map search.
If you weren’t familiar with GoogleBase, it was a great way to put your data out in “the cloud” for searchers to find (though this didn’t work that well as far as I could tell for organic search at least). But the bigger advantage was that once it was “out there,” you could access and use it however you wanted – and so could others. So that dream of getting all the CRE brokers to put their data in GoogleBase so it could be aggregated in one place is dead for now.
For commercial brokers there may not be much impact but a few residential services like RealBird aggregated listings from GoogleBase so they’ll have to find a different source. Another concern is a drop in a company’s search engine position when all of these listings stop being indexed. Not sure how that will go for residential brokers but the commercial listings we uploaded rarely appeared in search results so it could be that even though Google indexed them, they weren’t included (or not given much weight) in their search algorithms.