I’ve been writing a lot about different ways to market properties to users. But what about marketing to other agents? As it turns out, there are few B2B specific tools for CRE. For the most part, agents market to other agents the same way they market to users. There’s LoopNet, email blasts, websites, social networking, conventions…
What makes it worse from the agent perspective is that there’s little targeting, especially when it comes to email blasts. Listings are sent to every agent email address the sender has filling their already crowded inbox with more “stuff” – all of it unsolicited.
theBrokerList was created as a solution for that. It’s a B2B marketplace for agents to post their “haves” and “wants.” But it goes beyond posting and searching listings by offering the ability to create targeted blasts to other agents on the list.
Start by searching for agents by country, metro areas, property types, concentration areas or affiliation/organization. Then, select agents from the search returns to create a mailing list. You can save that list to your account or immediately message all your selections right from the search returns screen. So now you can send that shopping center listing to retail agents only. And to protect agents from the overzealous, there’s blocking feature if you don’t want to receive emails from a sender anymore.
The “haves” section is where you place your listings. Minimum listing information is required so you can get them in quickly. Members and visitors to the site can search listings by price, area, use and type (sale, lease, REO, off market). Plus, you can send your listing via email or to Twitter, Facebook, LinkedIn and Google+. Another nice feature is that the contact message box for each listing is pre-filled with your phone number as well as the listing address.
“Wants” is a new feature theBrokerList is testing where members post their requirements for the community to browse. You can also create a targeted list for wants or use a specially created link for posting to social networks. Some other features include:
- Each broker gets a custom URL to use for QR codes and other marketing materials.
- Unlimited use of URL links back to your content (each listing/want has its own URL)
- Real person support!
Site developer Linda Day Harrison’s goal is to get all CRE agents in one vetted database. No more spamming your fellow agents or clogging email boxes with large attachments. theBrokerList is in pre-launch now so you can create a free account (log in easily using your LinkedIn user/password) and have a look. Anyone who has complained about those clueless agents sending them “stuff” has a real opportunity to build an alternative.