September 23, 2014

Tips for Your Google+ Business Page

googleplusNOTE:  I wrote this earlier this week before Google announced Plus integration with Google search results.  It’s even more critical to get on Google+ now…

As much as I’d like to, I can’t really ignore Google+.  It’s becoming clear that Google is looking to Google+ as a way to link content and verify that it’s from a real person.  That’s a good thing…but you have to play the Google+ game if you want to reap the benefits.  And the benefits should be significant, especially for search engine results placement.  Real – and current – content will be king.

So yes…time to dive into one more social network.  Here are some tips to get the most from your efforts.

Google Account
You can’t create a Google+ Business page without a Google account and Profile. If you don’t have a Google account for you/your company, you’ll need to create one.  A few notes:

  • If setting up a company account, you’ll need to use a “real” name to set up your Google Plus Profile.  Depending on the size and makeup of your company, it will be someone in the marketing department or the principal broker.  Remember that the account belongs to the company – not one individual – so take necessary precautions in case of personnel changes.
  • Don’t use a personal Google account for your Business Page unless you’re a one person shop or are setting up an agent (not company) Business Page.  It will just get messy, especially if you use other Google features.  If you’ve already associated your Google personal account with your business email, you’ll need to delete it and add another non-Gmail address.
  • UPDATE: Each Google Profile can create multiple pages – but there is a limit.  Guesstimate is 20.

Business Page Set-up
When setting up your Google Business Page, pay close attention to the following:

  • Use the phone number and other contact information that is associated with your Google Places listing.  If you haven’t claimed your Google Places listing, do it now!  (How to here…)
  • Introduction section: Use relevant keywords and add a few links, one linking to your website.
  • Recommended Links:  Besides your website, link to social networking sites/blogs and be sure to preface with your company name, e.g., ABC Brokerage Facebook Page.  For other links, use relevant keywords if you can, e.g., New York Commercial Real Estate Blog.
  • Note that there is a section to link to your website.  Make sure whatever you fill in matches what you have in your Google Places listing.
  • UPDATE:  You can have multiple page administrators to add updates.  Page administrators won’t have access to your Google Account or Google+ Profile.

Some useful links:
How to Set Up a Google Page for Your Business
http://www.socialmediaexaminer.com/how-to-set-up-a-google-page-for-your-business/
Optimize Google Places for Your Local Business
http://blog.getreachcast.com/74185/2011/03/03/how-to-set-up–optimize-a-google-places-page-for-your-local-business.html

Using and Promoting Your Business Page

  • You can only add other Google+ users to your Business Page Circles if they have added you first.  So you’ll want to promote your page on your Google+ Profile page (where you can add whoever you want to your circles).
  • Promote your Business Page anywhere else with the handy Google Business Page badge.  Place the code on your website, blog, Facebook Page…wherever.  And put a link to your Google Business Page on your marketing materials and in your email signature.
  • When creating Circles for your Business Page, think about what you want to communicate and to whom.  Maybe you have Circles for “Existing Customers”, “Employees”, “Other Brokers”, etc…
  • There’s been a lot of buzz about Google using “author” tags to identify content you’ve created.  If you have a blog, you can link up authors (even if it’s just you…) with a Google Account.   This is kind of “technical” and certainly not mandatory – and the results have been sketchy.  But the point is to “verify” content, thus giving it more weight in search results.  Instructions here: http://www.blindfiveyearold.com/how-to-implement-rel-author

 

Comments

  1. Navigating and using all of these tools can be very painful. It can be tons of work if not with a plan in mind. As a cre tech tool (thebrokerlist), we must use all resources available and we are learning each new product daily too. We are happy to share what we learn with you. If you want to chat or ask a question, to help you figure it out, just give us a call or email. We have been giving folks free help if they are a member of our project – http://thebrokerlist.com. The response to our chats has been very positive and each time we share some ideas, pointers or tips with a member, we feel we are giving back too. It is a win-win. Right now we are able to do this so if you are an early adopter, and want some coaching or help or just a little boost on how this stuff works, reach to us and maybe we can help.
    Thanks,
    ~theBrokerList Team

    Please circle us and we will circle you back!! (new term aka Like, Follow, you get the drift) https://plus.google.com/u/0/b/105943455369898194609/105943455369898194609/about

  2. Make sure you link your website to G+ and link G+ to your website. Also if you have a blog link to that in the “Contributor to” section

  3. It should be noted that many Google products can be a bit difficult to use and set up. G+ is easy to set up. I would say it is as easy as Facebook or LinkedIn,

    Noted above is that you can have multiple administrators. Also, set up multiple pages if you have multiple websites or businesses as well, which you can administer under on Admin. I set up a G+ page for each of my websites. Hopefully it is another way to have your site be found by Google.