Cushman & Wakefield
Find an Office – 1(2) clicks
- Global locations on main menu. Brings me to a page with countries/regions. It seems to know where I am since US/Northeast is already expanded. I hover on New Hampshire and see the office address. A click brings me to a blurb about the office and a contact us link.
- I click on the contact us link and see more detailed location info and option to search for agents. However, New Hampshire office is not pre-filled in the people search fields.
Download Research – 1 click that goes nowhere…
- (Knowledge Center) Looks like I have to register to see anything… I know that’s supposed to be a way to get leads, but I don’t like it. Even worse, the sign up form appears on a new tab.
Search for Properties – 2 to filter page
- Click on main menu property link. Have to enter my region and location. Then I have to hit “go.” A little clunky…
- They use LoopNet for the most part but buried in the search criteria are links to ORE (?), Apartment and Executive Suite listings – mini sites with different search interfaces that open in a new tab.
- ORE site is no longer available. Oops…
Find Out About Investment Services/Offerings – 3 clicks
- Click on services and go to landing page with all the services listed. I select Investor and Corporate Occupier Services. Now I go to a landing page to select one of those.
- It turns out Investor and Corporate Occupier Services had a drop down menu but the sub-menu didn’t appear when hovering over the main item and the tiny down arrow didn’t register. However, there was a whole lot of content I would have missed if I went directly to Investor services using the sub-menu link.
- I click on the contact link to find an investment profession. Doesn’t work today, but during another run it took me to the generic “people finder”.
Overall – The conventional (in a good way…) upper menu and featured content in blocks on main page make it easy to get around. Contact Us link and people/site search at the top also very good. And for the most part, no excessive use of “mini-sites” so when I click on the C&W logo, I’m back home.
Main menu items have no drop-downs forcing an extra click from a landing page thought that does provide a “summary” opportunity for visitors who are browsing. But where they do use drop-down menus, the main item is linked as well as the sub-menu items. For consistency’s sake, use either a landing page or the sub-menu items – not both. Suspect they’re doing it both ways because the menu scripting they’re using acts a little wonky.