Social networks are always adding new features to their platforms. Some are obvious but others aren’t. And some are useful or nothing but a pain. This latest crop of updates offers some features that may actually be useful to CRE agents or brokerages.
Facebook Call to Action Button
Steady yourself. Facebook is offering a marketing feature for free! Already available for paid ads, Facebook has added a “Call to Action” button for Page headers (AKA cover photo). You can link to your website, an email list sign up, contact info – whatever you want to highlight – and see tracking stats within Facebook. It’s not yet available to all users but get ready by instructions for adding buttons here. Note that only desktop users will see the button but expect it to be available on mobile eventually.
To really leverage this feature, consider changing your cover photo regular and switching up the call to action destination. Try linking to a sign up page for a few months to build your email list. Another month, promote a special video. Find several free Facebook cover “generators” and resources on the web to make changes easier. And take a look at these tools and tips for creating new cover photos.
You either love Twitter or you’re not on it. And because of the transience of a Tweet, getting a message across can be tough. In an effort to beef up membership and provide more permanent messaging options, Twitter is adding lots of new features.
First is built in video capability that lets you record, edit and post an up to 30 second video directly from the Twitter mobile app. No more Vine account needed! Read the how to here.
Also new, a “group direct messaging” that lets users set up private chats for as many as 20 people. Right now, participants don’t need to follow each other, which means you can send an invitation to any one you want. I suspect that this will be modified soon when “famous” people tire of all the invites.
More new features include expanded profiles with larger header photos, “sticky” tweets (you can select one to highlight on your profile) and better photo organization and stream options. For advertisers there’s a new targeting package for Twitter Lead Generation Cards. And now that Google will start indexing Tweets, Twitter will hopefully be on a path to profitability.
I’ve written about About.me before. It’s a perfect platform for the agent or brokerage that doesn’t have a lot of time to interact. Essentially a virtual business card, they’ve added new editing tools that include updated templates, a bio box plus new tabs for links and embedded content.
There’s also a new category option – “Known For” – in addition to the “interests” category to give you another opportunity to be found for specific talents, i.e., keywords.
The average user can’t do much in the way of paid advertising and never have been able to add links to posts. Currently links are only allowed in user profiles – frustrating to many, but it has allowed the network to keep the focus on content and engagement rather than being just another platform to push products or services.
But now brand advertisers finally will have the option to add a link in the new “carousel” ad format. Consisting of a group of swipe-able photos, Instagram is testing these out with some of their current paid advertisers. Brokerages with a presence on Instagram (like CBRE who is, apparently, “crushing it” on Instagram) will want to take a look.