I’ve heard a lot of good things about Buildout, a cloud based marketing platform, and after talking with developer Kris Krisco, I know why. Buildout has to be the most user friendly, comprehensive marketing tool I’ve ever seen.
Yes, they have template based flyers and docs but they take them a step further by automatically generating pages by the amount and type of content you provide and by updating previously created PDF docs with any new data you enter. Same thing goes for any property/listing websites and even HTML emails (BuildOut integrates with several bulk email services) that are waiting to be sent.
Syndicate your listings to most major aggregators including newly added partner theBrokerList. Store comps, create reports – including an impressive “Owners” report that displays thumbnails of marketing materials, email blast activity and more – and store all listing related docs in one place (and give owners access). Plus there’s a mapping module which integrates with Google’s map API that provides all sorts of functionality (like upcoming retail mapping – with logos!).
Pricing is per agent with volume pricing available for brokerages. Template creation and even optional in-house database integration is included in the monthly pricing. And they’re adding new features and integrations (Apto being one in the works) all the time.
This really is the marketing app you’ve been waiting for. So see what those who have been lucky enough to use Buildout are talking about. Download their brochure (website updates with more information coming soon) or request a demo here.
Another platform that’s generating buzz is SnapProp. Focusing on lead generation, it integrates 30+ commonly used CRE tools and services into one cloud based application. CRM (Insightly), GIS map data, and email marketing (via MailChimp) are just some of the included integrations. I haven’t seen it up close, but it looks like it’s populated with property data, a big step saver for brokerages and agents especially if they have no in-house data.
One interesting feature is its property valuations. Referred to as SnapValues, tests on their accuracy (compared to actual sales information) proved to be 95% accurate.
SnapProp is in launch mode, so if you’re interested, you can sign up for access here.
Lucky NYC agents. They now have a way to easily find owner information for almost every building in New York with Falkon, a new mobile app developed by RE:Tech. There’s already a NYC municipal data app developed by the city that provides property information via a search interface. But Falkon’s data comes from multiple sources plus the app uses geolocation services rather than address search. Early reports are that it’s a little buggy, but hopefully updates are on the way.
What I find most interesting about Falkon is that the developer went straight to mobile, bypassing a traditional web search interface. I’ve written before that I think focusing on mobile first is the best way to compete against the likes of LoopNet/CoStar so we’ll see how this app does once they get the kinks out.
Joining the ranks of other capital market niche apps that want to bypass brokerages is MREN (Metis Real Estate Network). They’re offering free access to their “sandbox” a demo – something other apps of this type rarely offer. So if you want to get a look at your competition, here’s your chance.