Continuing the fun with LoopNet numbers, let’s make some LoopNet revenue guesstimates for their agent/brokerage product line taking numbers from their Premium Listing pitch and other numbers I found around the web. Something to keep in mind as you're reading this - The CoStar Group is aiming to generate $1 billion in revenue by 2018. Money for Search As mentioned last week, there could be as many as 140,000 people paying for search. The best deal is to pay $245 a month for search on the … [Read more...]
LoopNet’s Marketing Numbers Deconstructed
I had the opportunity to see LoopNet’s Premium Listing pitch. That it targeted brokerages is interesting on its own, but that’s not what I want to write about this time. Of course it was a slick presentation full of impressive numbers. And just for fun, I thought I’d dig a little deeper into those numbers. Let’s take a look. Only 2% of Those Who Search Loopnet Can See All Available Listings That means 98% of visitors leave the site disappointed. How come that doesn’t happen on … [Read more...]
Tech Gadgets Reviewed
Hybrid Laptops While there are a few agents who can get by with a tablet for outside of the office work, most prefer a full featured laptop. They just want it lighter. And if they could ditch the tablet, they wouldn’t mind that either. Microsoft answered the call with its Surface Pro which was eventually cloned by the other computer manufacturers. I used a 7 inch Dell version for travel for a few years without incident (though it was way too small for real work). So when it was time for a … [Read more...]
Digsy Expands Commercial Real Estate Butler Service
Having written about the novel lead generation service Digsy over a year ago, it's great to see that they're growing. Here's the latest on what's going on. And if you're attending CRE Tech/Intersect in Los Angeles today, stop by and say hi to Andrew. Digsy, the one-year-old Southern California commercial real estate technology startup that makes it easier for startups and mid-sized businesses to find office, warehouse and retail space, has launched in Silicon Valley. Digsy is changing the … [Read more...]
My CRE App Sticking Points
As part of my job, I evaluate technology for a commercial real estate brokerage and its agents. Five years ago, there seemed to be so much potential. I looked forward to finally having apps that really worked for CRE. Five years later, I'm bored. Besides seeing clone after clone of the same old thing, when I do see something that looks promising, there’s always a sticking point. The apps may be new, but there are still the same old issues that keep me from making a commitment much less … [Read more...]
New Apps Featuring Flyp, Tribe & Smart Business Cards
This round of new apps aren't made for commercial real estate but I think some of you will find them useful. And CRE app developers should take note of some of the features, design and overall ease of use of these apps. I mean, there's no reason apps have to be complicated. Or ugly. Tribe There’s a new breed of task management and collaboration tools that are not CRE specific but can work as well – or even better - for brokerages. One such app is Tribe which has the distinction of having an … [Read more...]
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