April 1, 2015

Market Your CRE Content with Flipboard

flipboard

Flipboard is one of the most popular and stylish news readers for mobile devices. It’s also a popular referrer, often at the top of the list of sites sending traffic to many company websites and blogs. While Flipboard provides many of its own personally curated content, users can create their own for private or public […]

Creating an XML File from Excel for Your Listing Data

adding XML source file

Last week I showed you how to keep your listings in Excel. If you’ve done that, you can create an XML file. As I wrote, having an XML file gives you more ways to use your listing data. The process isn’t that difficult as long as you’re aware of some of Excel’s quirks.  Basically, you’re […]

Get Your Listing Data Act Together

data

I’m sick of listening to developers trying to create marketing alternatives to LoopNet tell me about the astoundingly messy state of agent and brokerage listing management. Paper files, multiple spreadsheets, PDFs only! This lack of organization not only hampers new marketing opportunities for your listings but it’s often the nail in the coffin for a […]

Better Than a Blog

blog alternatives

Blogging isn’t for everyone.  Setting up a site, coming up with ideas, writing, promoting, SEO…it can be a full time job.  And you’ve already got one of those.  Plus there’s little evidence that blogging generates a significant amount of business for any kind of real estate agent. In fact, if we generalize from residential real […]

Mobile Search Website Hacks

hack saw

If you’re not convinced of the importance of a mobile friendly website, don’t bother reading this post.  But if you are, you know that property search is one of the most popular features on real estate web sites. Too bad you’re stuck with the mobile unfriendly LoopLink or CoStar Connect. You can wait it out […]