If you’ve visited Realtor.com lately, you’ll notice a lot of missing listings. And if you’ve visited local residential brokerage sites, you’ve noticed a lot more listings. Residential brokerages in markets around the country are not only displaying their own listings but those of other local brokerage listings on their websites. What’s going on? For years residential brokerages have been fighting with the NAR about listing syndication permissions. Sites like Zillow were at the root of the … [Read more...]
8 Tips to Improve Your Visibility on LinkedIn [Guest Post]
For anyone in the Commercial Real Estate market, LinkedIn is a must. It's the place to be online for building connections, and networking with others in the industry and prospective tenants or investors. LinkedIn's tools allow users to easily follow-up with ex-colleagues, share presentations, join industry-related groups, and publish content to a network of captive prospects. In short, it's an ideal place for anyone in the business world, whether it's to build new relationships, research … [Read more...]
Is CRE Looking at Mobile the Right Way?
According to a Twitter poll by QuantumListings, 81% of the agents who responded said they don’t use mobile CRE apps at all. So the thinking is that there’s a big opportunity for developers to create CRE specific mobile apps. To be sure, there aren't a lot of CRE specific apps. Some are standalone like calculators or measuring tools. Most of them, however, are a mobile appendage for a CRE specific subscription or app - like LoopNet, CoStar, cloud CRM or transaction management apps. What’s … [Read more...]
Where Do Deals Come From – An Update
It’s been a while since I looked at the stats for where deals are coming from. And let’s face it – most come from relationships of some kind. Former clients, referrals, other agents and so on. But I was really interested in seeing how online sources were doing. For this brokerage, the numbers weren't that impressive. Overall, aggregator and social sites contribute only about 5% with the percentage fluctuating 2% either way in individual years. I decided to see if there was a … [Read more...]
Market Your CRE Content with Flipboard
Flipboard is one of the most popular and stylish news readers for mobile devices. It’s also a popular referrer, often at the top of the list of sites sending traffic to many company websites and blogs. While Flipboard provides many of its own personally curated content, users can create their own for private or public viewing. Called Magazines, if they're public, other users can follow/subscribe which means that your content is right there whenever they open Flipboard. You can also embed … [Read more...]
CRE Innovation Canadian Style
How could Bill McEwen, creator and CEO of SpaceList, create a commercial real estate marketing platform that not only outpaces LoopNet but has become the go to site for Canadian brokerages? It's due in part to his commitment to never charge anyone to list or search. But it’s also because SpaceList understands what it is – a marketing platform. As such, they're always looking for new and better ways to assist brokerages in promoting their listings. It started with a cleanly designed search … [Read more...]
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