In the previous post, I covered email’s journey from a novel communications tool to its current overwhelming mess, and how targeted email marketing can fix the currently broken mass email marketing  techniques. When you think of CRE online distribution, email is the first thing that comes to mind. Hopefully, it’s targeted email you’re thinking of, [...]

Thanks to Diana Sonis who is guest posting this week with a 2 part post on the right way to market.  The co-founder of BuzzTarget, a targeted online distribution matching engine for commercial real estate, Diana knows a lot about what works for the industry. If you’re not familiar with BuzzTarget, think of it as [...]

I’ve written about the differences between small and large markets before.  And as I read the National Real Estate Investor’s 5 important CRE trends, once again the disparity was striking.  What small market broker even has a shot doing a global company’s real estate or becoming their preferred vendor?  What sense does it make to [...]

Web site widgets are a great way to put condensed information in a small but visible footprint on your website.  But other than sad looking interest rate calculators or news/listings feed widgets, there hasn’t been much to choose from that are suitable for CRE sites.  Luckily, ReisReports puts an end to that by releasing several [...]

The next best thing to having statistics for how CRE users find properties is to look at NAR’s annual home buyer’s survey.  While not exactly an apples to oranges comparison, it gives you an idea of habits and expectations that will likely effect CRE user behavior – especially for small/mid-sized space users and markets. No [...]