PropFeed: 21st Century Marketing for Commercial Real Estate

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How many times have you wished you could send your listings from LoopNet to another aggregator, export them for whatever purpose or efficiently keep your own comps? How much do you dislike LoopNet's “anti-mobile” interface? How burned do you feel at having to underwrite the cost of free search by paying for LoopNet's Premium Listing plan? How sick are you of spending money year after year for antiquated technology that puts a firewall around your data? And how frustrating is it that if you want … [Read more...]

Intelishare: A Better Way to Create Great Presentations

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One of the most common requests I hear from agents and brokerages is for good looking and easy to use templates for proposals, offerings and flyers. The marketing apps I’ve seen haven’t been very compelling. They’re usually quite limited or have a steep learning curve. And the templates for PowerPoint, Publisher and the like - they aren’t very exciting and require a lot of tweaking to get things right. So when I spoke with Jeff Selick about his answer to this problem, I wasn’t expecting much. … [Read more...]

Social Networks Marketing Update

Social networks are always adding new features to their platforms. Some are obvious but others aren’t. And some are useful or nothing but a pain. This latest crop of updates offers some features that may actually be useful to CRE agents or brokerages. Facebook Call to Action Button Steady yourself. Facebook is offering a marketing feature for free! Already available for paid ads, Facebook has added a “Call to Action” button for Page headers (AKA cover photo). You can link to your website, an … [Read more...]

Market Your CRE Content with Flipboard

Flipboard is one of the most popular and stylish news readers for mobile devices. It’s also a popular referrer, often at the top of the list of sites sending traffic to many company websites and blogs. While Flipboard provides many of its own personally curated content, users can create their own for private or public viewing.  Called Magazines, if they're public, other users can follow/subscribe which means that your content is right there whenever they open Flipboard. You can also embed a … [Read more...]

CRE Innovation Canadian Style

How could Bill McEwen, creator and CEO of SpaceList, create a commercial real estate marketing platform that not only outpaces LoopNet but has become the go to site for Canadian brokerages?   It's due in part to his commitment to never charge anyone to list or search.  But it’s also because SpaceList understands what it is – a marketing platform.  As such, they're always looking for new and better ways to assist brokerages in promoting their listings. It started with a cleanly designed search … [Read more...]

Qualified Leads for CRE (Finally!)

For over a decade, online lead generation for real estate has revolved around the listing aggregation site model. Prospects search and you get a flood of prospects requesting more information. But the problem with those prospects is that they’re not qualified. They could be just “looking.” Or they’re interested but by the time you find out, the lead is cold. You’d think technology could be better used to enhance the lead generation process instead of leaving it to the agent to spend (waste) … [Read more...]