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8 Tips to Improve Your Visibility on LinkedIn [Guest Post]

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For anyone in the Commercial Real Estate market, LinkedIn is a must. It's the place to be online for building connections, and networking with others in the industry and prospective tenants or investors. LinkedIn's tools allow users to easily follow-up with ex-colleagues, share presentations, join industry-related groups, and publish content to a network of captive prospects. In short, it's an ideal place for anyone in the business world, whether it's to build new relationships, research … [Read more...]

Is CRE Looking at Mobile the Right Way?

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According to a Twitter poll by QuantumListings, 81% of the agents who responded said they don’t use mobile CRE apps at all.  So the thinking is that there’s a big opportunity for developers to create CRE specific mobile apps. To be sure, there aren't a lot of CRE specific apps.  Some are standalone like calculators or measuring tools.  Most of them, however, are a mobile appendage for a CRE specific subscription or app - like LoopNet, CoStar, cloud CRM or transaction management apps.  What’s … [Read more...]

Where Do Deals Come From – An Update

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It’s been a while since I looked at the stats for where deals are coming from.  And let’s face it – most come from relationships of some kind.  Former clients, referrals, other agents and so on.  But I was really interested in seeing how online sources were doing.  For this brokerage, the numbers weren't that impressive.  Overall, aggregator and social sites contribute only about 5% with the percentage fluctuating 2% either way in individual years. I decided to see if there was a … [Read more...]

PropFeed: 21st Century Marketing for Commercial Real Estate

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How many times have you wished you could send your listings from LoopNet to another aggregator, export them for whatever purpose or efficiently keep your own comps? How much do you dislike LoopNet's “anti-mobile” interface? How burned do you feel at having to underwrite the cost of free search by paying for LoopNet's Premium Listing plan? How sick are you of spending money year after year for antiquated technology that puts a firewall around your data? And how frustrating is it that if you want … [Read more...]

Intelishare: A Better Way to Create Great Presentations

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One of the most common requests I hear from agents and brokerages is for good looking and easy to use templates for proposals, offerings and flyers. The marketing apps I’ve seen haven’t been very compelling. They’re usually quite limited or have a steep learning curve. And the templates for PowerPoint, Publisher and the like - they aren’t very exciting and require a lot of tweaking to get things right. So when I spoke with Jeff Selick about his answer to this problem, I wasn’t expecting much. … [Read more...]

Social Networks Marketing Update

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Social networks are always adding new features to their platforms. Some are obvious but others aren’t. And some are useful or nothing but a pain. This latest crop of updates offers some features that may actually be useful to CRE agents or brokerages. Facebook Call to Action Button Steady yourself. Facebook is offering a marketing feature for free! Already available for paid ads, Facebook has added a “Call to Action” button for Page headers (AKA cover photo). You can link to your website, … [Read more...]