August 23, 2014

Where to Start with Social Networking

socialnetworking

Agents always ask whether social networking is worth it.  By worth it, they’re usually referring to leads.  I give them the bad news – don’t expect a rush of new clients.  And then I point out the other benefits to social networking.  Like bolstering your online presence so when prospects check you out, they find […]

Testing LinkedIn’s Long Form Posts

linkedin pulse long form post

Last week I decided to give LinkedIn’s long form posts a try.  The process was simple.  Click on the pencil in my status update box then start writing (or copy/paste), review and publish. One thing you can’t do is select in which channel you want the post to appear.  LinkedIn will use an algorithm to […]

Facebook – The Party is Over

facebook the party is over

Brokerages and agents using Facebook Business Pages may have noticed a big drop in post reach and user engagement over the past months.  Where did everybody go?  Your followers are still around, but you can thank a decision by Facebook to dramatically limit the number of brand posts that they can see.  Even before the […]

Better Than a Blog

blog alternatives

Blogging isn’t for everyone.  Setting up a site, coming up with ideas, writing, promoting, SEO…it can be a full time job.  And you’ve already got one of those.  Plus there’s little evidence that blogging generates a significant amount of business for any kind of real estate agent. In fact, if we generalize from residential real […]

Twitter Strategy for CRE Agents

twitter for lead generation

Today’s post is from Penelope Labram, the in-house Online Marketing Manager at inMotion Real Estate Media. A digital marketing agency focusing on the commercial real estate sector, they provide everything from online marketing management to graphic design and web development solutions.   Don’t be fooled by the cute bird icon and the network’s popularity with […]