Each year I get more data to crunch and one of my favorite data sets is deal sources.  For each deal entered into the pipeline, agents are asked to indicate how the tenant/buyer and landlord/owner were acquired.  About 90% of agents comply (or the office manager chases after them…).  “Derelicts” are tallied in the “Not […]

The conventional wisdom is that B2B (business to business) and B2C (business to consumer) companies are two different animals.  Because of basic assumptions about the differences in the customer base (see chart below) each calls for different marketing approaches. But lately B2C companies have applying some of B2B’s strategies for themselves – particularly the value […]

You’ve noticed that list of local businesses often appear in search results.  And maybe you’ve noticed that you’re not there.  Same thing happen when you search Google Maps on your mobile phone? It’s time to take a look at your Google Places (formerly Local) account.  Now linked directly to your Google Plus account, it not […]

Working in other verticals, I’ve picked up some SEO tips from savvy site owners and developers.  And they certainly seem to work when it comes to boosting a post or gaining traffic. But will they work for commercial real estate?  Let’s take a look… Anchor and Bold Text One of the reasons Google is taking […]

Back in the old days, it wasn’t that hard to get a good search engine ranking.  Keywords were king.  Whether in your domain name, page title, meta tags or content, that’s what search engines relied on keywords to figure out what your site was about.  It was also easy to game the system.  Keyword stuffing, […]