Someone is always online looking for something - and sometimes that thing is commercial real estate. The traditional way to do that is to provide them with something of interest - a listing that meets their requirements - or a positive impression, that makes them want to engage. And engagement leads to...a lead. First Stop - Search Search Engines are the first stop in the online lead process. There's two ways prospects get to that point. First is brand recognition - they're looking … [Read more...]
Want More Followers? Use the Right Words…
Some writers or speakers instinctively know the right words to use to get attention or make an impact. Now with the ease of data mining and some predictive analysis, if you weren't born with that instinct, you don't have to worry. Researchers have been mining social networking activity to find words or phrases that appear to generate the most followers or shares. Themos Kalafatis, on his blog Life Analytics, is sharing the results of his data mining and came up with some Twitter analytics … [Read more...]
Your Email Clients – What Have You Done for Them Lately?
Believe it or not, everyone is not online all day communicating through social networks. Because some companies have to worry about codifying communications for federal regulations or are just worried about security, social networking in their offices is off limits and they have to use email. The over-35 crowd still uses email, too - and often prefers it - for business communication. Offering an email subscription to your blog and putting your SM URLs on your business cards and email … [Read more...]
Annual Aggregator Review
Once a year or so, I do a listing aggregator review. Want to see what's out there and how they're doing. Frankly, it gives me a headache. Even though Google shows millions for that keyword string, there are really only several hundred or so of commercial listing aggregators of the kind I'm looking for (good thing I'm not doing residential....). Of the sites purporting "national coverage" there are maybe a dozen or so. The rest are local commercial MLS/CIE/independent operations, classified … [Read more...]
Lazy Agent’s Guide to Social Networking
This is a re-post of something I wrote for a company blog earlier this year. There's been some abandonment of Facebook lately, but it still has some value if you've got the time. And if you need help setting up accounts, check out the Facebook and LinkedIn for Dummies videos on YouTube. No links to these videos as you want to make sure you're looking at the latest version... .........Original Post Date: April 20th, 2010....... Read an interesting article – I’m Your Friend, Fan and Follower. … [Read more...]
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