Flipboard is one of the most popular and stylish news readers for mobile devices. It’s also a popular referrer, often at the top of the list of sites sending traffic to many company websites and blogs. While Flipboard provides many of its own personally curated content, users can create their own for private or public viewing. Called Magazines, if they're public, other users can follow/subscribe which means that your content is right there whenever they open Flipboard. You can also embed … [Read more...]
CRE Innovation Canadian Style
How could Bill McEwen, creator and CEO of SpaceList, create a commercial real estate marketing platform that not only outpaces LoopNet but has become the go to site for Canadian brokerages? It's due in part to his commitment to never charge anyone to list or search. But it’s also because SpaceList understands what it is – a marketing platform. As such, they're always looking for new and better ways to assist brokerages in promoting their listings. It started with a cleanly designed search … [Read more...]
Qualified Leads for CRE (Finally!)
For over a decade, online lead generation for real estate has revolved around the listing aggregation site model. Prospects search and you get a flood of prospects requesting more information. But the problem with those prospects is that they’re not qualified. They could be just “looking.” Or they’re interested but by the time you find out, the lead is cold. You’d think technology could be better used to enhance the lead generation process instead of leaving it to the agent to spend (waste) … [Read more...]
CRE Online Marketing Takes a Turn
During a presentation on how to choose blog topics the speaker, a social media expert, asked a group of CRE agents and marketing staff to define the target user. The COO spoke first – “everyone and everybody!". Flummoxed, the expert said you can’t market to everyone the same way. Then the marketing people chimed in, explaining that commercial real estate users vary widely and each segment has their own requirements. No…nothing like males over 40 or those of certain income levels. But by … [Read more...]
Why No One Wants Your LoopNet Alternative (And What They Do Want)
It’s not like people haven’t been working on an alternative to LoopNet. Some have crashed and burned, others are built out waiting for "them" to come and more are in the works. But nobody is using them much less showing any interest. Why? I’ll tell you a few of the major reasons why. Nobody Knows Your Name This is a chicken/egg game. If you're a new site and you have no name recognition, no one wants to waste their time providing listings because no listings means no visitors so you go … [Read more...]
Where to Start with Social Networking
Agents always ask whether social networking is worth it. By worth it, they’re usually referring to leads. I give them the bad news – don’t expect a rush of new clients. And then I point out the other benefits to social networking. Like bolstering your online presence so when prospects check you out, they find something useful (and positive) or building relationships with other CRE professionals. But even those who acknowledge and want those benefits don’t know where to start. It doesn’t … [Read more...]
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