cre_interview

Interview With a Millennial

I had the opportunity to interview Richard Lewis, an intern who worked at a commercial real estate brokerage for several months earlier this year. A local university student majoring in Entrepreneurship and Emerging Enterprises, most of his internship involved introducing social networking to agents. Of course, I had to know how that went but I was also interested in his overall impression of the CRE industry and what he expected from brokerage. What did you think working as a CRE agent would … [Read More...]

real estate agent commissions

The Future of Real Estate Agent Compensation

If there’s any consolation prize for CRE’s tech laggard status, it’s that they don’t have to deal with commission wars like the residential sector does. Data standards, mature online portals, electronic transaction management have dramatically reduced the cost of residential transactions. So it’s natural for consumers to think that greater efficiency should translate to lower costs. But commissions seem stubbornly stable in most markets. And the complaints directed at residential agents are … [Read More...]

...or a modern CRM dashboard?

Modern CRM

Ask any agent what a CRM is and most will tell you it’s where they keep their contact info…and maybe their appointments and calls.  In other words, for the majority of agents, CRM apps are souped-up Personal Digital Assistants (PDA). That view probably explains why so many agents dislike their CRM app so much.  If all you want is a PDA (that syncs with all your devices, of course), then most CRM apps are way too complicated. Just what is a CRM app supposed to do anyway?  Short for … [Read More...]

propfeed_logo

PropFeed: 21st Century Marketing for Commercial Real Estate

How many times have you wished you could send your listings from LoopNet to another aggregator, export them for whatever purpose or efficiently keep your own comps? How much do you dislike LoopNet's “anti-mobile” interface? How burned do you feel at having to underwrite the cost of free search by paying for LoopNet's Premium Listing plan? How sick are you of spending money year after year for antiquated technology that puts a firewall around your data? And how frustrating is it that if you want … [Read More...]

Intelishare

Intelishare: A Better Way to Create Great Presentations

One of the most common requests I hear from agents and brokerages is for good looking and easy to use templates for proposals, offerings and flyers. The marketing apps I’ve seen haven’t been very compelling. They’re usually quite limited or have a steep learning curve. And the templates for PowerPoint, Publisher and the like - they aren’t very exciting and require a lot of tweaking to get things right. So when I spoke with Jeff Selick about his answer to this problem, I wasn’t expecting much. … [Read More...]

commercial real estate agent demographics

The Demographics of CRE Agents

As you may have noticed, most CRE agents are white males.  While the percentages vary depending on the study and what positions/specialties are included, females represent anywhere from 10% to over 40% of the work force with minorities representing around 5%. They're also old - and getting older.  Between 2002 and today, the median age of all real estate agents has climbed from 52 to 57. There are all sorts of explanations for these statistics.  Bias towards women and minorities not only from … [Read More...]

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